Ethical Code of Conduct for Eye-motional Processes™ Brain Rewiring Coaches

As an Eye-motional Processes™ (EMP™) Brain Rewiring Coach, you are working directly with clients at the level of:

• Emotional stress patterns
• Subconscious and unconscious belief systems
• Nervous system regulation
• Limbic system activation states
• Stress-based neural pathways

 

EMP™ Coaching utilises:

• Structured Brain Rewiring Processes©,
• The Chart of Emotions©,
• The 12 Stress-Based Eye Positions©,
• Muscle monitoring (also known as muscle testing)
• The Eight R’s© Framework to support neuroplastic change.

Because this work influences emotional regulation and belief-level processing, your coaching must be grounded in integrity, scope clarity, and professional accountability. Therefore, this level of work requires the highest ethical, professional, and legal standards.

• Your role is not to diagnose, treat, cure, or provide psychotherapy.
• Your role is to guide clients safely through structured coaching protocols that support the brain’s natural capacity to process and rewire.

To support your role, the following 12 Ethical Principles form the ethical foundation of EMP™ Brain Rewiring Coaching.

Ethical Principle 1: Client-Centred Integrity

Ethical Principle 1, Client-Centred Integrity, establishes that an EMP™ Coaches paramount duty is to always act ethically and in the best interest of your client. This includes:

• Emotional safety, nervous system stability, autonomy, and professional respect.
• Ensuring that every session, recommendation, and assigned Homeplay© must prioritise client wellbeing.

The following guidelines will assist in providing Client-Centred Integrity when delivering EMP™ Coaching services, methods and tools:

Key Aspects of Client-Centred Integrity

Because EMP™ works with emotional charge and subconscious patterning, safety and pacing are essential, whereby the following elements are required:

• Best Interest Duty: Place the client’s wellbeing above personal, financial, ego-driven, or business motivations. EMP™ tools must be applied according to client readiness, stability, and informed consent.

• Safety and Well-being: Take all reasonable steps to prevent emotional overwhelm, re-traumatisation, or destabilisation. Ensure that sessions support regulation, not activation escalation. This includes managing ab-reactions as follows:

• •  

• • • Managing Emotional Ab-Reactions and Trauma Responses: Due to the nature of emotional processing, clients may occasionally experience an ab-reaction (an intense emotional release) during a session. EMP™ Coaches are trained to manage this safely by:
      • Immediately slowing or pausing the process
      • Supporting grounding and nervous system regulation by applying suitable EMP™ Stress Diffusion Methods (commonly ab-reactions are calmed with ESR’s)
      • Returning the client to present-time awareness
      • Ensuring the client feels safe, stable, and supported
    • If the response exceeds the coaching scope, the coach must:
      • Discontinue the process
      • Stabilise the client
      • Initiate appropriate referral pathways

• Informed Consent: is achieved by the coach ensuring clients are fully informed about the nature of the services, risks, and benefits, empowering them to make their own choices. To support this process, clients must understand:

• • • The coaching scope

• • • The use of Brain Rewiring Processes©

• • • The purpose of Homeplay©

• • • Potential emotional responses
    • That results vary

• •  
• Integrity in Action: Maintain honesty, transparency, accountability, and professional neutrality.

 

Application to Sessions and Homeplay©

• Session Focus: Sessions must remain client-focused, structured and aligned to the EMP™ Session Protocol, and professionally facilitated.
• Recommendations: Recommendations must be tailored to the client’s unique circumstances and needs, never mechanical or “process by default.”
• Homeplay©: is created to align with the session outcomes and clients goals. Muscle Testing is used to form this targeted Homeplay©, ensuring the client has emotional capacity and understanding to complete it without stress and experience the supportive outcomes Homeplay© provides.
• Boundary Management: Avoid dual or multiple relationships that could compromise the integrity of the professional relationship. 

 

What Client-Centred Integrity Is Not

• Client-centred integrity does not involve pressuring clients into deeper work before they are ready. It also does not mean overloading clients with post-session Homeplay©, instead working within a framework the client can cope with and manage.
• It is crucial not to prioritize client retention if it compromises the client’s well-being, particularly when it serves personal, financial, or business interests at the client’s expense.
• Recommendations should only be made if they align with the client’s needs. Additionally, it is essential to respect the client’s capacity and autonomy in decision-making.

Ethical Principle 2: Truthful Representation

Ethical Principle 2, Truthful Representation, establishes that an EMP™ Coaches paramount duty is to always make honest, accurate statements in all communication,  including marketing. This includes:

• Clearly representing EMP™ Coaching as a coaching methodology, not psychotherapy.
• Communicating with clarity and accuracy about what the modality does and does not provide.
• Not making promises on outcomes or results you cannot guarantee.

The following guidelines will assist in truthful representation of EMP™ Coaching services, methods and tools:

Accurate Description of Services

EMP™ Coaching:

• Utilises structured, science-informed Brain Rewiring methods.
• Supports stress release, emotional regulation, and belief rewiring.
• Works with the brain and nervous system to support neuroplastic change.
• Uses The Chart of Emotions©, The 6 Processes©, The 12 Stress-Based Eye Positions©, The Eight R’s©, and other session-based stress diffusion techniques.
• Operates strictly within a coaching scope of practice using EMP™ Coaching Protocols.

 

EMP™ Coaching is not:

• Psychotherapy
• Medical treatment
• Psychological diagnosis
• Crisis intervention
• Trauma therapy

Clarity of these service descriptions protects both the client and the EMP™ brand.

No Guaranteed Outcomes

While EMP™ supports neuroplasticity, outcomes vary based on:

• Client participation and self-determination
• Homeplay© completion
• Emotional readiness
• Personal history

Therefore, as an EMP™ Coach, never promise healing, transformation, or guaranteed life outcomes.

Honest Marketing and Communication

All website content, social media posts, presentations, and session descriptions must be truthful and responsible. Marketing efforts must accurately reflect the actual scope and structure of EMP™ Coaching.

Scope of Practice Clarity

It is essential to consistently reinforce that EMP™ is a coaching modality. Unless separately licensed and clearly distinguishing roles, you must not:

• Present as a therapist, psychologist, or medical professional
• Offer diagnosis
• Imply treatment of mental disorders

 

Transparency About Credentials

Hanging your existing and EMP™ certificates and accreditations on the wall of your clinic is a traditional and visual way for coaches to establish initial trust building, credibility and demonstrate their expertise with visible proof. This display can provide a sense of comfort and security for anxious clients, serving as a form of “passive” transparency and demonstrating they are in a professional environment.

Misrepresentation damages both individual credibility and the EMP™ framework. Therefore, it is important to accurately present:

• Your EMP™ Certification level
• Your professional background
• Your scope capabilities 

 

Application of Ethical Principle 2 to Coaching Practice

Before Coaching Sessions Commence:

Clients should have a clear understanding of what they are engaging in. This is facilitated by each Coach providing new or returning clients (after a break of 6-12 months) with the EMP™ Intake Email. This essential communication resource includes the following information:

• The Eye-motional Processes™ Rewiring Methods: An explanation of the purpose of Brain Rewiring Processes© is provided in Video 1 of the Client’s Intake Pack.
• Session Structure: Details about the structure of sessions can be found in Video 2 and Video 3 of the Client’s Intake Pack.
• Homeplay©: The use and significance of Homeplay© are outlined in Video 4 of the Client’s Intake Pack.
• Expected Participation Requirements: These requirements are explained in Video 2 of the Client’s Intake Pack.
• Scope Boundaries: Information regarding your existing qualifications and your EMP™ Coaching Qualifications is also included.

The EMP™ Intake Email provides a comprehensive overview to ensure that clients are well-informed and prepared for their coaching experience.

 

During Sessions

If a client requests services outside your scope:

• Clarify limitations respectfully
• Provide appropriate referral guidance, including other coaches within the EMP™ Coaching Community who do have the required scope training and expertise)
• Do not attempt to work beyond your qualification level

 

In Public Communication

All messaging should reflect:

• Professional neutrality
• Responsible language
• Realistic expectations
• Accurate representation of the EMP™ methodology

Integrity in communication builds long-term trust and credibility.

Why Ethical Principle 2 Matters

Brain Rewiring work often attracts individuals who feel vulnerable, stuck, or desperate for change. This makes ethical communication even more important, whereby truthful representation:

• Protects vulnerable clients
• Protects the integrity of the EMP™ brand
• Protects you legally and professionally
• Strengthens trust in the coaching relationship

When clients understand clearly what EMP™ Coaching offers, and what it does not, they engage with realistic expectations and greater empowerment. This is why integrity in communication is not just marketing responsibility, it is professional responsibility.

Ethical Principle 3: Professional Boundaries

Ethical Principle 3, Professional Boundaries, establishes that EMP™ Coaches always maintain professional boundaries. This is essential because EMP™ Coaching works at emotionally sensitive levels which can increase the risk of attachment, dependency, and blurred lines if boundaries are not clear. The following guidelines will assist:

Key Areas of Boundaries

Emotional Boundaries

• Remain warm but not enmeshed.
• Avoid becoming the client’s emotional regulator.

 

Sexual & Romantic Boundaries

• Strictly prohibited with current clients.

 

Financial Boundaries

• Do not engage in dual financial arrangements that impair judgment.

 

Dependency Prevention

• EMP™ Coaching builds client autonomy, not dependence on sessions or Process© listening as a crutch.

 

Dual Relationships

• Avoid coaching friends, close colleagues, or family unless professionally structured and risk-assessed.

 

Best Practices for Maintaining Boundaries

• Clear Contracting: Set clear expectations, roles, and responsibilities at the start of the engagement to define the professional nature of the relationship.
• Scope of Practice: Clearly define what is and is not covered, and refer clients to other professionals (e.g., therapists, counselors, other EMP™ Coaches) when necessary.
• Objectivity: Maintain a neutral stance to ensure coaching remains unbiased.
• Self-Care: Manage personal needs to avoid burnout, which can lead to boundary blurring.

Supervision is recommended if unsure of professional boundary management.

Ethical Principle 4: Conflict of Interest

Ethical Principle 4, Conflict of Interest, establishes that an EMP™ Coaches paramount duty is to always Identify, disclose, and manage conflicts of interest immediately. This ethical principle is important because EMP™ may, on occasion, be integrated into existing practices where conflicts may arise between:

• Coaching and corporate roles
• Coaching and supervision
• Coaching and personal relationships

These conflicts of interest examples are suitable if they are identified, disclosed, and managed. However, if impartiality is compromised, withdraw yourself from the coaching relationship and provide appropriate referrals.

Application of this Principle:

1. Identify and Discuss

• Identify and openly discuss any conflicts of interest: Actively identify, manage, and disclose any situations where personal, financial, or professional interests may interfere with their duty to the client.

• Proactive Identification: Stay vigilant for potential, perceived, or actual conflicts, such as dual relationships (e.g., coaching a friend or family member or holding two different professional roles with one client).
• Open Discussion: Disclose any known conflicts to the client immediately and, if applicable, to the sponsor (the entity paying for the coaching).
• Transparency: Discuss the conflict early and, if possible, reach a mutual agreement on how to manage it, ensuring that the client’s interests remain paramount. 
  

 

2. Manage and Resolve

• Prioritize Client Needs: Ensure that all coaching decisions are made based on the client’s best interests, not personal gain.
• Avoid Hidden Benefits: Do not accept or offer financial rewards, commissions, or other perks in referral arrangements without full disclosure.
• Seek Supervision: If you are unsure how to manage a conflict, seek guidance from a mentor or coaching supervisor.

• Withdrawal: If a conflict of interest cannot be resolved in a way that protects the client’s best interests or compromises the objectivity of the coaching, you must remove yourself from the relationship.
• Provide Referrals: Upon ending the relationship, offer the client appropriate referrals to other professionals who can assist them without conflict.

Examples of When to Withdraw Services:

• You can no longer remain impartial.
• The relationship with the client is significantly compromised by another conflicting relationship.
• The conflict creates a situation where you are serving two or more incompatible interests.

Ethical Principle 5: Coach Self-Responsibility

Self-care for EMP™ Brain Rewiring Coaches is essential to prevent burnout and compassion fatigue, ensuring they remain present and effective for clients. It requires treating personal well-being and protecting their energy as a necessity, not a luxury, by setting strict boundaries, scheduling rest, exercise, wellbeing practices, practising mindfulness, and engaging in regular self-reflection.

Key Self-Care Strategies for EMP™ Coaches

• Set Firm Boundaries: Clearly define working hours, turn off notifications, and practice saying “no” to protect your time.
• Prioritise Physical Health: Ensure adequate sleep, nutritious food, and regular movement to keep your “energy tank” full.
• Engage in Regular Self-Reflection: Use tools like journaling, meditation, Brain Rewiring Processes© to process your own emotions and avoid carrying client energy.
• Schedule “Buffer Time”: Avoid back-to-back sessions; allow time between appointments to rest and reset.
• Engage in Nourishing Activities: Actively make time for ‘me time’ and hobbies that bring joy and relaxation outside of work.
• Manage Expectations: Accept that you cannot control a client’s progress and let go of outcomes beyond your control.
• EMP™ Coaching Session Swaps: EMP™ Coaching Session swaps (exchanging clinical hours with peers from the EMP™ Coaches Community) serve as crucial self-care to prevent vicarious trauma and burnout. Session swaps are a form of peer support that helps coaches maintain emotional, physical, and cognitive well-being.
• Seek Supervision: If needing improved methods for ‘Coaches self-care’, seek guidance from a fellow EMP™ Coach (who is great at self-care), a mentor, or a coaching supervisor.

Four Dimensions of Self-Care for Coaches

• Physical: Examples include eating well, getting regular sleep, moving your body, getting out in nature, and decluttering your space.
• Emotional: Examples include setting boundaries, connecting with loved ones, having ‘me time’, and surrounding yourself with positivity.
• Psychological: Examples include learning, reflection, and managing your internal world.
• Spiritual/ Energetic: Examples include listening to Processes©, gratitude, journaling, meditation, energetic healing, and purpose. 

 

Recognise when you need to Engage Self-Care

As an EMP™ Coach who guides others in utilizing the Eight R’s© to enhance their lives, it is essential to ‘walk your talk.’ This means being aware of how personal stress, illness, trauma responses, or significant life events can impact your ability to coach effectively.

Since EMP™ involves various nervous system states, an emotionally dysregulated coach can diminish the quality of coaching sessions. Clients can pick up on this energy, which affects their engagement in the process.

If necessary, take the following steps:

• Pause client sessions
• Seek supervision
• Refer clients to another qualified EMP™ Brain Rewiring Coach to continue their session protocols and frameworks
• Always prioritize client safety first, whilst also prioritising your own safety and self care.

Ethical Principle 6: Scope of Practice & Informed Understanding

Ethical Principle 6, Scope of Practice and Informed Understanding, establishes that an EMP™ Coaching clients clearly understand:

• What EMP™ Coaching is
• What EMP™ Coaching is not
• Contraindications for EMP™ Brain Rewiring Coaching
• What sessions involve and what clients can expect in sessions
• The use of The Eight R’s©, The Brain Rewiring Processes© and The Chart of Emotions©
• The importance of Homeplay©
• Emotional processing expectations during sessions and for Homeplay©
• EMP™ Coaching is not a substitute for therapy, medical care, or psychological treatment.

Based on Ethical Principle 6, the following outlines the nature, scope, and understanding required for EMP™ Brain Rewiring Coaching:

1. What EMP™ Brain Rewiring Coaching Is

EMP™ Brain Rewiring Coaching is a neuroscience-informed, future-focused, and action-oriented partnership designed to help clients optimize, rewire, and strengthen neural pathways for improved habits, emotional regulation, and mental well-being. It uses principles of neuroplasticity, the brain’s capacity to change, to shift from ingrained, self-limiting behaviors to constructive, desired outcomes. 

• Focus: It focuses on the present and future, utilizing brain-based strategies to create sustainable behavioural change.
• Approach: It is evidence-based, often incorporating tools for stress reduction, cognitive reframing, and habit formation.

2. What EMP™ Coaching Is Not

It is vital to understand that EMP™ Coaching is not a substitute for therapy, mental health care, or professional medical treatment. 

• Not Therapy: Coaches do not diagnose or treat mental or emotional disorders, nor do they work with deep-seated, acute trauma.
• Not Medical Care: It is not a substitute for seeing a doctor for physical conditions or chronic pain.
• Not Advice-Giving: It is not a consulting service where the coach provides all the solutions; it is a collaborative process. 

3. Contraindications for EMP™ Brain Rewiring Coaching

Contraindications refer to any condition, symptom, or circumstance in which EMP™ Brain Rewiring Coaching may be unsuitable, unsafe, or necessitate modifications or referrals to a qualified healthcare professional.

Given that EMP™ Coaching involves working with emotional processing, subconscious belief systems, and nervous system regulation, it is crucial for coaches to recognize when it is not appropriate to proceed or continue with the coaching process.

The following A, B, C’s will guide your practice:

a. Absolute Contraindications (Do Not Proceed with Coaching)

• EMP™ Coaching must NOT be conducted if a client presents with:

• • Active suicidal ideation with intent or plan
  • Active self-harm behaviour
  • Psychosis or loss of contact with reality
  • Acute psychiatric crisis
  • Severe mental health instability requiring immediate clinical intervention
  • Cognitive impairment preventing informed consent
  • Substance intoxication during session

 

In these situations, the coach must:

• Immediately cease coaching
• Follow risk management procedures
• Refer to appropriate emergency or clinical services

 

b. Relative Contraindications (Proceed with Caution and Referral Support)

• EMP™ Coaching may proceed with appropriate care, boundaries, and referral support if the client presents with:

• • Diagnosed mental health conditions (e.g. anxiety, depression) under medical or psychological care
  • History of trauma where the client is stable and supported
  • Current engagement with a psychologist, therapist, or GP
  • Emotional sensitivity or low distress tolerance

 

In these cases, coaches must:

• Work within scope
• Collaborate (where appropriate) with other healthcare providers
• Maintain a coaching (not therapeutic) role
• Monitor client stability throughout sessions

 

c. General Safety Considerations

• EMP™ Coaching should always be adapted, paused, or discontinued if:

• • The client becomes emotionally overwhelmed or dysregulated
  • The client requests support outside the coaching scope
  • There is any indication of risk to the client or others
  • Client safety must always take priority over session continuation.

Ethical Limitation Disclaimer 

Clients must understand that EMP™ Coaching is not a substitute for therapy, medical care, or psychological treatment. If a client presents with severe mental health symptoms, trauma, or medical conditions, the coach is ethically obligated to refer them to a qualified health professional. Coaching operates on the assumption of relative mental stability and is focused on personal development and functional improvement. 

The following link is also useful and relevant to ethical limitations as an EMP™ Coach:

The EMP™ Terms and Conditions.

 

4. What Clients Can Expect in Sessions

Sessions are designed as a safe, supportive space for transformation, typically involving: 

• Self-Discovery: Deep diving into identifying self-limiting beliefs, triggers, and thought patterns.
• Brain Education: Learning about the neuroscience behind behavior, stress, and emotion to foster autonomy.
• Skill Building: Developing strategies to regulate the nervous system, such as grounding or mindfulness techniques.
• Actionable Planning: Setting specific, measurable goals and creating actionable, evidence-based protocols to achieve them. 

 

Clients are informed of what to expect in brain rewiring coaching sessions when their coaches provide them with their Intake Pack and welcome email which includes the link to the four Intake Videos they receive in their client intake email after booking their first session with an EMP™ Coach.

5. Homeplay©

Homeplay© is crucial for facilitating neuroplastic change. For clients to achieve lasting neuroplastic changes, coaching must go beyond mere discussions. It involves providing each client with structured, repeatable tasks and actions to complete after each session. This practice, known as Homeplay© (instead of homework), helps clients turn new behaviors into automatic habits.

While an EMP™ Brain Rewiring Coaching session typically lasts about 60 to 90 minutes, most of a client’s progress occurs outside of the clinic. Therefore, between-session Homeplay© is vital for reinforcing, practicing, and integrating new skills into everyday life, leading to lasting change.

Homeplay© includes:

• Chart of Emotions© tracking
• Listening to targeted Brain Rewiring Processes©
• Journaling
• Contemplation
• Application of The Eight R’s© in real time

 

Through Homeplay©, progress takes place between sessions. An explanation of Homeplay for clients is provided in Video 4 of the four Intake Videos contained in the client’s Intake Pack.

A deeper exploration of the main components of EMP™ Homeplay© is as follows:

• The Chart of Emotions©: This therapeutic tool categorizes 35 low-vibration emotions, helping clients identify, map, and transform their emotional states. The Chart© guides clients to select from six specific Brain Rewiring Processes©, each lasting 17 to 22 minutes, that are organized into six coloured bands. These bands relate to a thread of emotional states that are interconnected based on their emotional-energy frequencies and their effects on a person’s limbic system. Clients choose a Brain Rewiring Process© that aligns with their emotional state, and listening to the matching process enables them to shift up the Chart©, moving away from dense, negative feelings toward lighter, higher-frequency states represented in the white and violet bands.

• The 6 Brain Rewiring Processes©: These targeted tools are designed to interrupt, rewire, and strengthen new brain patterns. They may involve visualization, cognitive-behavioural techniques, and emotional regulation exercises to “reboot” the nervous system from a “fight or flight” state to a “rest and digest” state.

• Journalling and Contemplation: These practices are additional components of Homeplay© that support emotional growth and self-reflection.

Ethical Principle 7: Client Autonomy

Ethical Principle 7, Client Autonomy, emphasizes that EMP™ Brain Rewiring Coaching is a voluntary and collaborative process, allowing clients to:

• Terminate their coaching at any time (subject to the agreed terms and conditions relevant to the coach’s cancellation policies).
• Set their own pace in the coaching journey.
• Decline Homeplay© recommendations
• Choose their session goals and adjust these goals as they progress through sessions and Homeplay©. This flexibility is a common feature of Brain Rewiring Coaching, as neuroplastic changes can lead to shifts in the client’s original goals. It is also typical for clients to return for several 4-Session Series©, targeting different goals with each new series.

 

This principle ensures that the coaching environment is free from coercion, placing the power of decision-making firmly in the client’s hands.

Core Aspects of Client Autonomy in EMP™ Coaching:

• Voluntary Participation: EMP™ Coaching cannot be imposed on anyone; individuals must have the freedom to choose whether to engage in or withdraw from the coaching service.
• Termination Rights: Clients are empowered to withdraw from the coaching agreement at any time, acknowledging their control over their own journey.
• Collaboration Over Coercion: The EMP™ Coach serves as a guide, not an authority figure. The coaching relationship is a partnership, which encourages self-governance rather than coercion.
• Respect for Self-Determination: EMP™ Coaches respect the client’s right to set their own goals, pace, and make decisions regarding their coaching journey.
• Boundary Setting: Although clients may terminate their coaching at any time, this right is typically subject to the agreed-upon terms, such as notice periods or policies on refunds after withdrawal.

 

Principle 7 is essential for building trust, safety, and engagement, allowing clients to explore new perspectives and rewire their brains without feeling pressured.

Ethical Principle 8: Clear Coaching Agreement

Ethical Principle 8, Clear Coaching Agreement, emphasizes that every EMP™ coaching-client relationship must include a structured EMP™ onboarding process, which encompasses the following elements:

Intake Pack

• Intake Email (session time, duration, fees, and additional information)
• Client Intake Form
• Session explanations (Intake Pack Videos 1–4)
• Link to EMP™ Ethical Code
• Terms of Service

 

The structured EMP™ onboarding via the Intake Pack, establishes clear expectations, outlines the terms of the coaching relationship, and ensures mutual understanding between the coach and the client from the beginning of their EMP™ Coaching journey.

Terms of Service

EMP™ Brain Rewiring Coaches operate within distinct demographic settings and regulatory environments, and they adhere to the requirements set by governing bodies based on their professional backgrounds. Many coaches may already have established clinic policies or Terms of Service, which integrate with their EMP™ Brain Rewiring Coaching services.

While all EMP™ Coaches must follow the EMP™ Ethical Code of Conduct, the individual Terms of Service for each coach may differ in specific areas, including:

• Fees
• Fee transparency
• Cancellation policy
• Refund policy
• Record retention policy
• Policies for working with children and teenagers
• Session location and logistics

 

This variation arises because each EMP™ Coach holds a prior qualification in the wellbeing industry before becoming an EMP™ Coach. Their dual qualifications lead to differences in each coach’s Terms of Service. Each coach’s Terms of Service will be provided in the client intake pack at the beginning of the client’s first session or series of sessions.

Each EMP™ Coaches ‘Terms of Service’ is a formal professional agreement.

It exists to:

• Protect both coach and client legally

• Establish clear financial and professional boundaries

• Prevent misunderstandings

• Reinforce safety, clarity, and ethical alignment

• Strengthen the integrity of the coaching relationship

• Ensure all fee policies are clearly written, transparent, and easy for clients to understand.

 

Detailed Explanation of the EMP™ Coaching Structured Onboarding:

1. Client Intake Pack and Intake Email: 

When a new client books an EMP™ Coaching Session, they are onboarded by their Brain Rewiring Coach through an email that includes an attached Intake Pack.

The EMP™ Intake Pack includes:

• Client Intake Form: This is a three-page written document that clients fill out prior to their first coaching session. The form contains structured questions designed to gather essential information about the client’s goals, challenges, and background. This process streamlines onboarding, helps define the coaching scope, and allows the coach to tailor the sessions to the client’s personalized goals. Additionally, the Intake Form serves as an important legal document providing written consent for the coaching sessions and Homeplay© to occur.
• Description of an EMP™ Coaching Session: An overview of what an EMP™ Coaching session entails is provided in Videos 1 and 2 of the four Intake Videos included in the client’s Intake Pack.   
• Other relevant information, such as the coach’s fees, logistics, and cancellation policies, can also be included in this email (see below for further guidance)

2. Role and responsibilities of the EMP™ Coach and their Client: 

Further details about the session and what clients can expect are communicated during the first session when the coach explains or reads from the ‘session script’ found in the Coaches Protocol Booklet. 

This script, along with the Intake Pack, clarifies the roles and responsibilities of both the coach and the client. It’s important for clients to understand that they need to engage in their Homeplay© exercises between sessions to maximize the effectiveness of coaching.

3. EMP™ Coaching ethics: The EMP™ Ethical Code of Conduct is provided as a website link in the Clients Intake Pack. Clients can read this information if they choose which details client confidentiality and the coach’s responsibilities regarding confidentiality and risk of harm.

4. EMP™ Terms of Service: The Terms of Service for EMP™ Brain Rewiring Coaches can vary widely. Coaches should determine their own fee structure and logistics based on their current business model or how they wish to move forward with clients. This may include:

• Hourly Rate: A straightforward method for pricing a single 60 or 90-minute coaching session. Factors to consider include session length preferences, experience, expertise, niche, and market demand.
• Package Pricing Bundling several coaching sessions (e.g., 4-Session Series©, 8-Session Series©) at a fixed rate. These packages may also include additional services such as unlimited calls and messages to the coach or group coaching (as taught in the Level 2 EMP™ Coaching Course).
• Frequency of sessions for meaningful transformation, the frequency of sessions in a Series© should take place every two weeks or once a month over a 2-6 month period. If a client pre-pays for a Session Series©, it is important to specify the timeline in which these sessions must be utilized (e.g., within 6 months, 12 months, etc.).
• Typically, an EMP™ single coaching session lasts 60 minutes and costs $150 AUD (or international currency equivalent).
• Typically, a 4-Session Series© usually spans a period of 2-3 months, as agreed between the coach and the client. Coaches may charge 4 x $150 AUD for these sessions (or international currency equivalent), or create a reduced price for a pre-paid package.
• Coaches Fees may vary: For all EMP™ Coaches, it is important to consider the information above regarding fees and logistics to develop their own pricing strategy based on their location and service offerings.

5. Late, Cancellation, and No Show Policy: The late, cancellation, and no show policies for EMP™ Brain Rewiring Coaches vary widely. Coaches should establish their policies to reflect their current practices or develop new ones that align with their desired approach to working with clients. It is essential to have this policy documented in writing. 

Common practice dictates that if a client cancels or wishes to reschedule a session within 24 hours of the scheduled time, the session fee remains due. This policy compensates for the time reserved for the client, which cannot be allocated to another client. While you can exercise discretion and show flexibility with your clients, it is crucial to include this policy in your coaching agreement (whether on your website or in your intake email) to enforce it when necessary.

6. Refund Policy: Refund policies for EMP™ Brain Rewiring Coaches also vary significantly. Coaches should determine their refund policies in a manner that reflects their existing business practices or develop guidelines that suit their future interactions with clients. Again, it is important to document this policy in writing. Common practices include:

• Strict Non-Refundable Clauses: Pre-paid sessions are often non-refundable, particularly after a “cooling-off” period, which usually applies if a client has not attended or engaged in pre-booked sessions over a 2-3 month period for a 4-Session Series© or 8-Session Series©.
• Initial Session Guarantee: Offering a “satisfaction” guarantee that allows clients to request a refund after the first session if they feel it is not a good fit.
• Non-Refundable Deposits: Typically, 50% deposits for booking sessions (especially for online bookings) are non-refundable. This protects the EMP™ Coach’s time, income, and business sustainability, since coaching is a service-based business, and time can’t usually be resold once a spot is booked.
• Exceptional Circumstances: Cases involving illness or personal emergencies may be considered on a case-by-case basis.

7. Record retention: As a coach, you should retain the client’s Intake Form, which is attached to your session notes. Both documents help you keep track of your client’s personal information and session details. EMP™ Brain Rewiring Coaches are advised to keep client records for seven years after the last session or termination of the coaching agreement, as recommended by professional bodies globally. 

All records, including intake forms, session notes, and goals, must be stored securely, either in password-protected digital formats or locked cabinets, to maintain confidentiality.

Developing Fees and Logistics for EMP™ Brain Rewiring Coaches who are becomming newly established:

If you are establishing a coaching service for the first time, especially if you already have a professional background but are not part of an established practice, it is important to consider the guidance outlined above regarding fees and logistics.

As you set up your coaching service to complement your existing work, be sure to consider the following factors:

1. Location: Determine where your sessions will take place, including a physical clinic address.

2. Session Times and dates: Choose preferred session and dates times based on your overall availability during the week, month and year

3. Service Fees: Decide on your preferred service fees.

4. SWOT Analysis: It is also advised that all new coaches conduct a SWOT analysis. This is a strategic planning framework used to evaluate a business or project by identifying its internal Strengths and Weaknesses, as well as external Opportunities and T Threats. To assist you, there are several free online courses available to help you create a SWOT analysis for your new EMP™ Coaching business.

Other Policies to have in place

We recommend that you include your privacy policy and terms and conditions on your website or in your clinic. Aim to keep these documents concise and straightforward, avoiding lengthy legal jargon that may deter potential clients. If you have not yet published these documents on your website, we strongly advise you to do so as soon as possible. In many cases, having a privacy policy and terms and conditions is a legal requirement for your website.

Additionally, EMP™ Coaches and coaching services are governed by the following documents, which are included in the Client’s Intake Pack:

• Eye-motional Processes™ Privacy Policy
• Eye-motional Processes™ Terms and Conditions

 

Ethical Principle 9: Encourage Client Responsibility

Ethical Principle 9, Encourage Client Responsibility, is a foundational tenet designed to foster autonomy, self-reliance, and long-term behavioural change. EMP™ Coaching aims to develop self-regulation and empower clients. Clients are responsible for:

• Their reactions
• Their choices
• Their boundaries
• Their Homeplay©
• Their application of the Eight R’s©

As an EMP™ Coach, your role is to guide clients through coaching protocols and brain rewiring tools you have been trained to use. Remember, you are:

• Not the fixer.
• A facilitator of rewiring tools.
• Avoiding rescuing or dependency behaviour.
• Providing client accountability that is firm yet shame-free.

Detailed Explanation of the Application of EMP™ Ethical Principle 9:

1. Empowering Client Ownership

EMP™ Brain Rewiring Coaching emphasizes that clients are responsible for their own results. This requires them to take ownership of their actions, reactions, and daily habits (Homeplay©). The goal is to transition clients from a state of dependency on the coach to a state of self-mastery.

2. The Role of the Coach: Guide, Not Savior

• Guide and Facilitator: The coach’s role is to teach, guide, and support the client in applying established coaching protocols and mental tools.
• Avoid “Rescuing” or “Fixing”: Coaches must refrain from taking over the client’s problems or acting as a “fixer.” Rescuing a client creates dependency; in EMP™, the client is responsible for doing the “heavy lifting” through the application of their post-session Homeplay©
• Prevent Dependency: The coaching relationship should empower the client, not create a scenario where the client feels unable to function without the coach’s direct intervention.

3. Application of “Homeplay©” (Homework)

Homeplay is a significant component of EMP™ brain rewiring, requiring consistent, daily use of tools learned in sessions. Clients are responsible for completing this, as it is the primary way to create new neural connections (neuroplasticity).

Key Behaviors in Principle 9

• Accountability: The EMP™ Brain Rewiring Coach encourages accountability without resorting to shame or judgment.
• Ownership of Reactions: Clients are encouraged to recognize that while they cannot control all events, they are responsible for their reactions and mindset. They learn to apply the Eight R’s© to rewire and reframe their reactions.
• Self-Reflection: Clients are guided to evaluate their progress, celebrate their wins, and learn from setbacks on their own, which builds their confidence in managing their mental well-being.

In summary, this principle ensures that the coaching relationship is a professional partnership focused on building the client’s mental strength and agility, rather than a dependency-based coaching relationship.

Ethical Principle 10: Confidentiality

EMP™ brain rewiring involves addressing deep-seated, often emotional, patterns, therefore, maintaining strict confidentiality is vital as it allows clients to feel secure and safe in sharing and changing. Breaching this trust can result in serious legal, professional, and ethical repercussions for the coach. As such, confidentiality must be upheld before, during, and after the coaching engagement, by each EMP™:

Securely Storing the Following:

• Intake forms
• Session notes (Coaches Notes)
• Homeplay© records
• Retention period: Minimum 7 years.

 

Understanding Exceptions to Confidentiality:

• Legal requirements
• Risk of imminent harm
• Abuse disclosure
• Suicidal risk
• When there is a risk of harm, the obligation to refer the client takes precedence over confidentiality.

A Detailed Explanation of EMP™ Ethical Principle 10:

Maintaining strict confidentiality is the cornerstone of the coach-client relationship within the EMP™ Brain Rewiring framework, providing a safe space for vulnerability and transformation. This principle mandates that all information acquired during coaching sessions, through conversation, assessments, or notes, remains confidential and is not disclosed without the client’s express written consent.

Key Aspects of Strict Confidentiality

• Protection of Information: All client data, including electronic files and records, must be securely stored to prevent unauthorized access.
• Duration: Confidentiality obligations extend before, during, and after the coaching engagement.
• Limitation on Sharing: Coaches should establish a clear agreement, preferably in writing, with clients regarding the conditions under which information may be shared and with whom.
• Professional Boundaries: When discussing cases for supervision, coaches must ensure client anonymity.
• EMP™ Confidentiality Coaches and coaching services are also governed by the Eye-motional Processes™ Privacy Policy

Exceptions to Confidentiality

Strict confidentiality does not equate to absolute confidentiality. Coaches are required to breach confidentiality under certain conditions:

1. Required by Law: If compelled by a court order or subpoena.
2. Risk of Harm* (see also ‘Referral Responsibility’):  If a client poses a threat to themselves or others or if there is the potential for serious harm to an individual (such as abuse of children or vulnerable adults). In cases of suicidal ideation or credible threats, clients must be referred to a licensed therapist, psychologist, psychiatrist, or emergency services.

Referral Responsibility for Clients at Risk of Harm

EMP™ Brain Rewiring Coaching operates within a coaching framework, not a clinical treatment framework. EMP™ Coaching is not equipped to manage:

• Active suicidal ideation
• Active self-harm behaviour
• Severe mental health instability
• Psychosis
• Clinical depression requiring treatment
• Acute psychiatric crisis

In such cases, breaking confidentiality is ethically justified when preventing imminent harm, whereby an EMP™ Coach must act to prioritize an immediate referral to crisis services or specialist mental health professionals. If the client is believed to be in immediate danger, contact local emergency services immediately. 

Primary Referrals and Actions to Take, Ordered by Urgency:

1. Immediate/Acute Risk (Imminent Danger) 

• Emergency Services: If the client threatens immediate self-harm or has a plan, call emergency services for assistance and ensure the client remains safe until help arrives.
• Local Emergency Department: Accompany the client or advise them to visit the nearest hospital emergency department.
• Crisis Assessment and Treatment Team: Reach out to your local 24/7 mental health crisis team, often referred to as Acute Care Teams or Psychiatric Triage. As an EMP™ Coach, it is important to have a list of accessible numbers for crisis outreach in your area.

2. High Risk (Not Immediately Emergency) 

• Mental Health Access Lines: Call state-based crisis lines in your area or state. As an EMP™ Coach, it is important to have a list of accessible numbers for crisis outreach in your area.
• General Practitioner (GP): For clients not in immediate danger, arrange an urgent appointment with their regular GP, who can provide referrals to a psychiatrist or acute mental health unit.
• Specialist Suicide Prevention Services: Refer clients to dedicated services offering ongoing, high-level support, such as the Clinical Suicide Prevention Service.
• Crisis Support Lines (Immediate Telephone Counseling) As an EMP™ Coach, it is important to have a list of accessible numbers for crisis support lines in your state or country.

Key Professional Responsibilities

• Do Not Leave ‘At Risk Clients’ Alone: If you are in your coaching clinic, ensure the client is not left alone. Arrange for a family member or friend to stay with them.
• Safety Planning: While facilitating referral, assist the client in creating a safety plan.
• Documentation: Record all risk assessments, actions taken, and referrals made.
• Breach of Confidence: You are authorized to disclose confidential information to emergency services, doctors, or family members without consent if necessary to prevent serious, imminent harm.

Ethical Principle 11: Ongoing Professional Development

The practice of Ethical EMP™ Brain Rewiring Coaching requires continuous skill enhancement. Therefore, EMP™ Coaches must focus on developing the following areas:

• Brain rewiring competency
• Nervous system literacy
• Ethical awareness
• Professional maturity
• Broader scope competencies

Coaches must adhere to EMP™ Protocols while respecting their original professional training. This commitment can be achieved through ongoing learning, skill enhancement, and professional growth within the EMP™ framework, as well as expanding broader coaching competencies.

Key aspects of Ethical Principle 11 include:

• Commitment to Lifelong Learning: Actively pursue self-improvement and stay updated on the latest EMP™ Brain Rewiring Coach methodologies and industry best practices.
• Skill Refinement: Regularly upgrade skills to maintain high service standards and ensure the coaching process is effective and evidence-based.
• Self-Reflection and Awareness: Foster ethical growth through continuous self-reflection on personal biases, values, and their impact on the coaching relationship.
• Adherence to Frameworks, Protocols, Tools, and Methodologies: Operate within the specific guidelines of the EMP™ Brain Rewiring Coaches frameworks, coaching protocols, and rewiring tools and methodologies, while also enhancing the recognized professional competencies obtained prior to becoming an EMP™ Brain Rewiring Coach.
• Professionalism and Safety: Ensure that professional development leads to safer and more effective practice as an EMP™ Brain Rewiring Coach, thus protecting clients from harm and maintaining trust in the profession.

This principle emphasizes that ethical coaching is a dynamic process; it requires a continual commitment to one’s professional development in order to provide maximum value to clients as an EMP™ Brain Rewiring Coach, while employing EMP™ frameworks, coaching protocols, and rewiring tools in conjunction with existing professional expertise.

Ethical Principle 12: Supervision & Mentoring

Supervision and mentoring are vital components of professional practice within Eye-motional Processes™ (EMP™) Brain Rewiring Coaching. Since EMP™ work involves emotional processing, subconscious belief systems, and nervous system regulation, it is crucial for coaches to apply the methodology safely, accurately, and within the designated scope always.

Supervision serves to protect client safety, uphold ethical integrity, enhance the application of processes, and support the development of coaches. It creates a structured environment for case reflection, skill refinement, boundary clarification, and adherence to EMP™ protocols. Additionally, supervision helps coaches identify blind spots, responsibly manage complex client dynamics, and ensure that the emotional processing work remains both regulated and appropriate.

For those beginning their journey as EMP™ Brain Rewiring Coaches and during any Level 1–6 EMP™ Brain Rewiring Coaching Course, engagement in clinic supervision and monthly mentoring is a mandatory aspect of professional development. This requirement ensures that coaches do not work in isolation but instead operate within a supported and accountable framework. Supervision and mentoring serve to protect:

• Client safety
• Ethical integrity
• Accuracy in EMP™ methods and tools application
• Coach confidence

 

Supervision and mentoring are accessible through:

• The Live Intensives of each level of the Brain Rewiring Coaching Course
• Monthly online coaches’ tutorials
• Private mentorship options available throughout your studies and after full qualification of each training level completed

Ongoing supervision and mentoring ensure:

• Ethical alignment
• Case reflection
• Skill development
• Safe application of Eye-motional Processes™

Ethical coaches do not wait for problems to arise before seeking guidance. They proactively pursue supervision as a preventive and developmental safeguard, recognizing that responsible practice protects both the client and the integrity of the Eye-motional Processes™ methodology. Therefore, even after qualification, continued supervision and mentoring can be arranged to support advanced casework, ethical alignment, and professional growth.

Coaches interested in private mentoring or supervision can make arrangements by contacting hello@eye-motionalprocesses.com.

Closing Statement by Amanda Lynne

EMP™ Brain Rewiring Coaching is effective because it operates at the level of emotional patterning and nervous system states. 

With this professional capability comes a responsibility to conduct transformational work safely, respectfully, and sustainably. The 12 EMP™ Ethical Principles provide a professional framework that protects:

• The client
• The coach
• The EMP™ methodology
• The EMP™ brand

These 12 principles ensure that the coaching process is carried out with care and integrity.

Your role as a trained and certified EMP™ Brain Rewiring Coach is an important one. You are guiding individuals through processes that influence how they perceive, respond, regulate, and rewire long-held emotional and stress-based patterns. That is not something to approach casually. It requires maturity, humility, skill, and an unwavering commitment to ethical practice.

These principles are not restrictions ,  they are safeguards. They exist to ensure that powerful work remains grounded in safety, clarity, and professionalism. They create consistency across all EMP™ Coaches and preserve the credibility of the methodology as it continues to grow.

Above all, remember that ethical practice is not simply about compliance. It is about character. It is about how you show up in the unseen moments ,  in your preparation, your boundaries, your honesty, your willingness to seek supervision, and your respect for client autonomy.

Thank you for upholding these standards with integrity and care.

With professionalism and belief in your professional coaching guidance of clients,

Amanda Lynne

Eye-motional Processes™ Founder, Brain Educator and Level 5 International Kinesiologist